Rakhimova Diana

Develop and optimize mobile flows, focusing on UX/UI for mobile interfaces tailored to gamers.

Design the Boosters’ personal dashboard from concept through user engagement, including direct communication with boosters.

Co-design solutions with the Product Owner, accounting for technical constraints and component library capabilities.

Conduct research, experiments, and usability testing, both initiating and executing tests and analyzing outcomes.

Maintain and expand the design system and component library (Figma + Storybook)

Manage the full release cycle, from design to deployment, collaborating closely with front-end developers and ensuring quality realization.

Participate in bi‑weekly sprints, maintaining effective communication with developers, analysts, and the product team.

Spearheaded the establishment of core design patterns and visual constants for a new DeFi application, developing and testing multiple sections and laying the groundwork for a scalable design system based on brand guidelines.

Conducted comprehensive product reviews and Customer Journey Map (CJM) creation, leading to the proposal and implementation of a new product concept and vision.

Designed and optimized interfaces for critical DeFi functionalities including Dashboard, Swap, Earn, and Rewards, significantly improving operational flow.

Developed intuitive UX for complex DeFi features such as staking, farming, swaps, and asset management, ensuring seamless user interaction.

Integrated NFT TonPunks mechanics (cards, boosts, levels, upgrades) into the platform, enhancing user engagement and gamification.

Created high-impact Pitch Decks that successfully attracted investors.

Developed extensive marketing and promotional materials, including exhibition designs for The TON Gateway 2024, merchandise, banners, landing pages, and presentations, driving brand visibility.

Collaborated cross-functionally with development, marketing, and product teams to ensure cohesive project execution and alignment with business goals.

Conducted a thorough product review and developed a comprehensive CJM, proposing a new product concept and vision for the Telegram Mini App – Yaswami, positioning it as the first Web3 marketplace for events and practices.

Established a distinctive visual style and comprehensive brand book, ensuring consistency across all touchpoints.

Designed a unique pack of 3D icons with dispersion effects in Blender, significantly enhancing brand identity and visual appeal.

Developed intuitive UX/UI for seamless user interaction within the Web3 service on Telegram, optimizing the user journey.

Created and maintained a robust library of design and UI components in Figma, streamlining design processes and ensuring consistency.

Designed compelling social media visual content and promotional materials, boosting online presence and engagement.

Developed impactful Pitch Decks to attract and secure investor funding.

Redesigned user interfaces for the Telegram Mini App, enhancing usability and visual appeal.

Created comprehensive design and UI components in Figma, improving design efficiency and consistency.

Designed impactful graphics for major social platforms including GetGems, Twitter, and Telegram, increasing visual engagement.

Developed engaging social media visual content and promotional materials, contributing to increased brand visibility.

Produced an Intro motion video for social platforms, enhancing brand storytelling and reach.

Played a pivotal role in the transformation of the photo and video editor into a 'super app,' contributing to a remarkable 65%+ increase in Monthly Active Users (MAU) post-release.

Leveraged in-depth UX research to propose and implement critical improvements, enhancing the overall user experience.

Enhanced the sorting and filtering system for graphic elements by tags, significantly improving content discoverability.

Implemented effective categorization of elements for quick search and ease of use, reducing user effort.

Improved tooltips for AI tools (Text to Image, Generative Fill, Text to Template, Text Effects), clarifying functionality and boosting user adoption of advanced features.

Developed and presented creative concepts and mood boards for various promotional events and exhibitions, ensuring alignment with brand vision.

Directed the creation of promotional and print materials, merchandise, booths, and photo zones, ensuring high-quality production.

Prepared and delivered compelling creative presentations for internal and external stakeholders.

Played a key role in event planning and execution, contributing to successful campaign delivery.

Oversaw promo launches for Major Brands, including developing creative concepts and writing production briefs for diverse materials (POSM, 3D, merchandise, promo websites, key visuals).

Produced promo videos and 2D animations for product videos, enhancing product communication.

Managed contractor relationships (developers, designers), ensuring project timelines and quality were met.

Organized and structured the design team workflow, optimizing efficiency and productivity.

Conducted interviews, hiring, and onboarding processes for new designers, building a high-performing team.

Directed the redesign and development of corporate and consulting websites (up to 20 pages) and a new HR platform, enhancing user experience and functionality.

Improved existing design systems, conducted extensive market research, launched Minimum Viable Products (MVPs), and tested hypotheses through A/B testing, CJM, and JTBD methodologies.

Created compelling 3D compositions, custom icons, and AI-generated visuals for advertising campaigns, presentations, and commercial proposals, elevating brand aesthetics.

Designed and improved interfaces for mobile applications Emenu.kz (food delivery) and Flip.kz (online store), resulting in enhanced usability and efficiency.

Redesigned the product card in Emenu.kz, which increased the add-to-cart conversion rate by 70%.

Developed and implemented an achievement system with unique icons, significantly boosting user engagement and improving retention rates.

Contributed to the design system, ensuring interface consistency and a unified visual style across products.

Conducted user behavior analysis, tested hypotheses, and proposed data-driven UX improvements.

Designed engaging presentations, commercial proposals, certificates, merchandise, and video course materials, supporting business development and marketing initiatives.

Created impactful creative ads and videos, enhancing brand visibility and reach.

Managed and styled the Instagram feed, developing a cohesive visual identity that increased engagement.

Developed and executed effective email campaigns on Tilda, driving user interaction and conversions.

Contributed graphic design expertise to various projects, supporting visual communication needs.